Our Team

Get to know us.



Meet the Treasure Coast Opticians Team

Our skilled team of opticians and optometrists will guide you thoughtfully through the entire eyewear fitting and exam process. We’ll ensure a perfect fit and conduct a complete eye exam by a board-certified doctor of optometry using the latest in technology to provide a highly accurate evaluation of your vision, and then recommend a quality lens to fit your vision needs. Recommendations may include single-vision, bi-focal, progressive, transition, UV or polarized lenses, as well as a number of popular contact lens options.

Our Opticians

Eric Smith
Licensed Optician

Eric Smith is a Florida Licensed Optician who has served the St Lucie and Indian River Counties for over 20 years. He was born in Fort Pierce and is passionate about supporting the local community. Eric has worked for many years with the Lions Club, and serves every summer at the Florida Lions Camp in Lake Wales. Born legally blind, Eric had to have eye surgery and wear glasses by the age of three. He not only has highly technical expertise in optics, but also the personal experience and empathy for the vision challenges other people face daily. This unique combination gives Eric special insight into his patient’s eyewear needs. Eric is a proud husband and father who enjoys spending time on the water with his family.

Dan Amyx
Owner/Board Certified Optician ABOC, NCLC, NAO

Dan Amyx is a Florida Licensed, Board Certified Optician and the owner of Treasure Coast Opticians and Hillmoor Optical. He is accredited by the American Board of Opticianry (ABO), National Contact Lens Examiners (NCLE) and National Academy of Opticianry (NAO) and holds BA degrees in Psychology and International Studies. Dan has served the Treasure Coast Community for over 30 years. His teaching experience at the Hillsborough Community College Dispensing Optician Program in the 1980s, coupled with superior mechanical skills and a thoughtful, caring personality has made him one of the area’s most sough-after opticians and eyeglass repair experts. Current and past interests include jewelry making, juggling and riding a unicycle.

Cheryl Moranville
Board Certified Optician

Cheryl Moranville is a Florida Licensed, Board Certified Optician with over 35 years of experience in a variety of retail optical settings. She has experience in both independent shops and big box optical stores, but prefers smaller, independent shops because she has more opportunities to serve the patient’s needs. Cheryl prides herself on helping patients find the perfect frame for their personality and lifestyle as well as the best lens for optimum vision. Customer satisfaction remains her primary goal and this has earned her a loyal following.  Outside of work, interests include spending time with her family and her two dogs. She also loves all things Disney and enjoys taking trips to the theme parks whenever possible.

Our Optometrist

Dr. Steve Stubits
Independent Board Certified Optometrist

Dr. Steve Stubits attended Florida Atlantic University, and graduated from Southern College of Optometry in Memphis, Tennessee. Upon graduation, he joined his family in a busy optical practice in Fernandina Beach, Florida, where he remained for over 30 years. The desire to find a warmer locale prompted a move to Vero Beach which accompanied an offer to join the team at Treasure Coast Opticians. As an independent optometrist, Steve is a member of the American Optometric Association, the Treasure Coast Optometric Association and is affiliated with several local eye-care specialists. Dr. Stubits is committed to providing the highest level of vison care to his patients utilizing the latest optometric equipment. When possible, he prefers using the new retinal imaging system replacing dilation in most cases. He also utilizes an anterior eye imaging camera which enables the patient to see magnified images of their eyes and view the clarity of their lens. This high-tech equipment combined with Dr. Stubits’ vast optical experience promises a very thorough eye exam. Dr. Stubits has two children, both working in the healthcare field. He enjoys boating, golfing and fishing.

The Brands We Carry

We’re here to serve you.

715 17th Street, Vero Beach Florida 32960

Treasure Coast Opticians is committed to providing the finest quality optical products and vision care to the residents of Indian River County, St. Lucie County and surrounding areas, including the cities of Vero Beach, Fort Pierce and Sebastian. We are committed to offering the finest quality eyewear and eye care, including prescription eyeglasses and sunglasses, eyeglass and sunglass frames, progressive lenses, Transitions lenses, polarized lenses, contact lenses, eye glass repair and complete eye exams and contact lens fitting at affordable prices by a highly skilled staff. We have a licensed optician and board certified optometrist on site daily offering the most comprehensive eye care and eye exam available at our family owned business. If your looking for a trusted eye doctor, caring and personal service, and the finest in quality frames and lenses, look no further than Treasure Coast Opticians.

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