Dan Amyx, Owner, Treasure Coast OpticiansAuthor: Dan Amyx, Owner – Treasure Coast Opticians / Board Certified Optician ABOC, NCLC, NAO

Life can be hard, but it’s the hard things that create the greatest value.

Generally, as we age and accumulate information about the world, we are changed by it. Most of us mature, become wiser and become better than we were in our younger years. One observation throughout my life is that we tend to seek the easy way out. We are pleasure seekers, and it is common for us to avoid unpleasant things. But it comes with a cost.

In most cases, unpleasant things involve sharing bad news or undergoing a medical procedure. But there are other things we avoid as well, such as learning a new language, fixing that which prevents us from becoming a better person, or spending more time on projects to make them exceptional rather than mediocre.

Mediocrity is a result of taking the easy way out. Most of us understand this term because our lives are infused with mediocrity. The things we love and enjoy, however, are accomplished with a higher level of interest and therefore become exceptional. Those things that require more effort may be difficult and challenging, but are the things that have the greatest value to us. The result contributes to a better quality of life for us because of the experience and also for those we touch through our work and relationships.

I am not saying we should avoid the easy and pleasurable things in life. A healthy life is balanced between hard work and play. At our family owned optical business, we strive at all times to provide an outstanding product and exceptional level of care for our customers. It is the value added to a product that often makes the difference. This effort must be complemented by humor, pleasure and genuine interest. Otherwise we risk slipping into levels of mediocrity found in so many big “box” stores where there is seldom an investment to be exceptional and create the highest outcome for the consumer.

Dan Amyx is the owner of Treasure Coast Opticians and is a board certified optician, ABOC, NCLC, NAO. For more information or to schedule an appointment, call 772-569-4822. Visit online at www.tcopticians.com.

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Treasure Coast Opticians
715 17th Street, Vero Beach, FL 32960
Call 772-569-4822
Open M-F 9 a.m. – 5:30 p.m.
Saturday by Appointment

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